An analysis of the strengths and weaknesses of applying James' (2014) framework for intentional positioning in public relations
- Creator: Wise, Deborah
- Resource Type: journal article
- Date: 2019
Virtual strategic positioning to create social presence: reporting on the use of a telepresence robot
- Creator: James, Melanie , Wise, Deborah , Van Langenhove, Luk
- Resource Type: journal article
- Date: 2019
Power, legitimacy and political positioning: a case study evaluating James’ Public Relations Positioning Framework
- Creator: Wise, Deborah
- Resource Type: thesis
- Date: 2017
Positioning PR: an analysis of the representation of public relations in Australian political speeches
- Creator: Wise, Deborah
- Resource Type: journal article
- Date: 2015
Positioning a price on carbon: applying a proposed hybrid method of positioning discourse analysis for public relations
- Creator: Wise, Deborah , James, Melanie
- Resource Type: journal article
- Date: 2013
The HPV school vaccination program: a discourse analysis of information provided to parents
- Creator: Wise, Deborah , James, Melanie
- Resource Type: journal article
- Date: 2012